Event Details

When: 1:00 pm - 5:00 pm, 13th March 2024

Where: 82 Abbotsford Road, Bowen Hills Brisbane, QLD, Australia

Cost: $195pp for non-members ($95 for members)



Standard Price


When: 1.00pm-5.00pm, 13th March 2024
Where: The Coffee Commune, 82 Abbotsford Rd Bowen Hills QLD
What: Workshop, afternoon tea and networking
Cost: $195 for non-members ($95 for members)

This will be a very ‘hands-on’ masterclass where you’ll learn why some businesses go from strength to strength, while others will crash and burn.

One reason stands head and shoulders above the rest –


      • outthinking their competition.
      • out innovating their competition.
      • outperforming their competition.

Key takeaways to energise your business:

  1. The power of planning from the outside in; think like a customer and turn an OK brand into a game-changing brand.
  2. How to create a magical customer experience; understand how WIFM will drive your business; knowing the right questions to ask and knowing when the “hole” is more important than the drill bit.
  3. Destroying the old – creating the new, seeing the opportunities, avoiding the pitfalls, and thriving, not just surviving.

Presented by the joint authors of 17 Rules of Game Changer Thinking.

  • Brand Strategist, Allan Bonsall who spent his business life helping other people shape their success: and
  • Phillip Di Bella who turned his knowledge of coffee into a multi-million dollar business.

2024 is crunch-time for Small Businesses: Increase customer attraction with demonstrated strategies for constrained spending. Change your approach and thrive amidst the challenges!

Strictly limited tickets – don’t miss out!

*Please note, photos and videos may be taken throughout the event for promotional purposes.


Phillip Di Bella

Managing Director of The Coffee Commune

Phillip Di Bella is a highly respected business entrepreneur with a unique ability to visualize and commercialise what many others never see. Though initially known for the establishment of Di Bella Coffee, which became Australia’s largest specialty coffee company, Phillip’s entrepreneurial spirit has brought success to other businesses such as International Coffee Traders, Abbotsford Road Specialty Coffee in New York, and more recently The Coffee Commune.

Not satisfied with simply focusing on building his own successful businesses, Phillip has dedicated much time to supporting the growth and development of other businesses. Often referred to as an “Entrepreneur in Residence”, Phillip regularly lends his strategic thinking to businesses such as BDO Consulting, helping their clients overcome challenges, see new opportunities, and then supporting the commercialisation of these solutions.

Phillip has further extended his commitment to the coaching and mentoring of other businesses through the establishment of The Coffee Commune - a business dedicated to the long term development, sustainability and success of the broader coffee industry for all participants. Through The Coffee Commune Phillip enthusiastically shares his experience and knowledge of the coffee industry and continues his passion for encouraging improvement and inspiration in others.

Allan Bonsall

Managing Director of Lookinglass

Allan is one of Queensland’s leading exponents and commentators on strategic branding.

He spent two and half decades in advertising, fifteen as CEO of two of the state’s most successful advertising agencies, delivering branding and marketing solutions to leading Australian and international companies including Sheraton Hotels, Toyota, Bank of Queensland, and Federal and State governments.

For the past 20 years, Allan has worked closely with public and private organisations to build strategic plans around the strength of “brand” to create wealth through customer loyalty.

His most passionate belief is that without a customer you don’t have a business and argues that brand is at the heart of building customer loyalty and trust.


The Coffee Commune

82 Abbotsford Road, Bowen Hills Brisbane, QLD, Australia

If you have any questions please contact The Coffee Commune