Star Outdoor – Swing Range Launch

Star Outdoor, the renowned outdoor branding company, has just unveiled their latest creation aimed directly at the coffee industry – the Star Outdoor’s Swing Sign Range. This innovative product launch promises to solve a problem many café owners face when using freestanding signs.

Outdoor signage acts as a beacon, guiding coffee enthusiasts to their caffeine fix. In a sea of storefronts and bustling streets, a strategically placed sign can be the lighthouse that catches the eye and directs customers to their destination. Studies have shown that dynamic signage significantly increases customer engagement, leading to higher footfall and, ultimately, more coffee sales.

Outdoor Café Signage For Branding and Identity

Beyond mere attraction, outdoor signage is a powerful tool for branding and identity. A well-designed sign instantly communicates a coffee shop’s personality, values, and aesthetic. It’s an opportunity to showcase the distinctiveness that sets a coffee shop apart from the rest. By aligning the signage with the coffee shop’s overall brand, customers can instantly recognize and connect with the establishment, fostering a sense of loyalty and familiarity.

However, Star Outdoor identified a common issue with regular sandwich board signs – they (quite literally) do not stand up to the wind! As a result, the sign gets damaged which is not a good look for a café and certainly is not a good look for budgets if the sign must be replaced entirely. Not to mention how frustrating it can be having to pick it up several times a day! Fallen signs also pose as a workplace health and safety risk for employees, customers and people passing by.


The Swing Range – Adding Flair To Your Coffee Spot

Introducing the Swing Sign Range, the ultimate accessory that will add an extra shot of flair to a favourite coffee spot. This innovative A-Frame Swing Sign solution enables the wind to flow around the sign allowing it to swing rather than topple over. Along with this, the base of the frame is angled and flat to maximise the contact area with the pavement making the Swing Frame sturdier than other styles.


The team have looked at every detail and thought about how coffee shop owners will use this product. The Swing Frame is waist-height, making it easy to carry. It’s also self-locating so that you can set it up with one hand. It’s not just visually appealing but also built to withstand the elements. Crafted from high-quality materials, these signs are designed to be durable and long-lasting, ensuring they can swing gracefully for years to come.

Furthermore, their versatility allows for easy installation and customisation. By simply removing the leather straps and switching the printed board, coffee shop owners can refresh their signage to match their unique branding, whether it’s a charming illustration of a steaming cup of joe or a witty catchphrase that tickles the funny bone.

With its sleek and modern design, the Swing Range has something to suit every coffee shop’s personality. Printing can be done on Plywood or Aluminium Composite, and customers can choose from two frame colours as well as black or brown leather straps.

The idea for the A-Frame was developed to create the perfect partner – the Swing Sign! It follows the same contemporary design and is a timeless addition to any café, restaurant, or storefront.

Crafted from high-quality materials, these signs are designed to be durable and long-lasting, ensuring they can swing gracefully for years to come.

This exciting new range will have its official unveiling at M.I.C.E. in August. Star Outdoor’s Managing Director Mark Star says “it’ll be great to get out and present this range in person to the coffee industry. We’ll have a range of other outdoor branding products as well as delicious cannoli on our stand, so we welcome visitors to come by to say g’day and have a chat.”

Star Outdoor will be exhibiting at M.I.C.E on stand I30.

Find out more about Star Outdoor via their website:



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